distributes premium Dutch grocery brands for leading manufacturers as Heinz & Unilever in the UK & Ireland.

Official distribution partnerships have been obtained which include the renowned Dutch chocolate sprinkle spread brand De Ruijter owned by Heinz and the Unilever Calvé peanut butter spreads. Pragmatic is also proud to bring the Hak brand to the UK. Hak is the leading manufacturer of freshly preserved vegetables & fruits in North-Western Europe.

Our brands are category leaders in the Netherlands and, in specific cases, around the world. Each brand has been providing millions of consumers with differentiating and nourishing products for many decades which are fully incorporated into the Dutch way of life. We are convinced UK & Irish consumers will also gradually embrace these great brands into their lives.

It’s our aim to develop long term, transparent and beneficial alliances with manufacturers, wholesalers & retailers. Activities include import – export, multi-channel sales development, joint business planning, marketing, tailoring product propositions & logistical fulfillment. Warehousing is provided from mainland UK.

The Pragmatic team has over 25 years of successful business experience with large and mid-size international companies and lots of entrepreneurial drive. The company is a member of a number professional network organizations including the Federation of Wholesale Distributors (FWD) and The Netherlands British Chamber of Commerce (NBCC).


Our Partners and Brands

De RuijterBrintaCalveKarvan CeritamHeinzHonig

Roos ViceeUnileverHAK